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Media Literacy
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The Sweeps
Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
http://www.culturalstudies.net/sweeps.html
Smoke gets in your eyes
Are cigarette manufacturers not just placing ads but also creating magazines for their own advertising? Article from Salon.
http://ww1.salonmagazine.com/media/1997/12/15media.html
Gandhi was no pitchman
Why Apple chose the wrong icon to promote their product. Article from Salon.
http://www.salonmagazine.com/media/1997/11/04media.html
let's English!
English has become the lingua franca of global merchandise, but does it mean anything? Salon article.
http://ww1.salonmagazine.com/media/media960916.html
Enlightenment to go
One man's teaser ad campaign is another's otherworldly obsession. Salon article.
http://ww1.salonmagazine.com/media/media960822.html
Call to distraction
How to tell the difference when there is no difference to tell. Salon article.
http://ww1.salonmagazine.com/media/media960812.html
Talk dirty to me, Nike
The shoe company's new ad campaign gives new meaning to "Just Do It". Salon article.
http://ww1.salonmagazine.com/media/media960722.html
The contrition peddlers
When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
http://www.salon.com/media/col/shal/1999/07/20/chisholm/
Getting dirty
Critique of a Shield soap commercial, by Mark Crispin Miller.
http://www.uiowa.edu/~commstud/adclass/miller.html
Malt liquor marketing to Latinos
The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
http://www.metroactive.com/papers/sonoma/10.02.97/latino-drinking-9740.html
Labor, patriotism, and Michael Jordan in a Nike advertisement
Examination of Nike's use of Michael Jordan in an apparent attempt to restore their tarnished image.
http://www.emediaplan.com/admunch/ViewPoints/Article8.asp
Brand-stretching
- the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
http://www.ash.org.uk/html/advspo/html/brand.html
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