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Lexicon Branding, Inc.
Leading company presents its pitch on the commercial value of expertly crafted brand naming.
http://www.lexiconbranding.com/
Give your brand in marriage
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
http://www.JRCandA.com/art_brandmarriage.html
Semiotic Solutions - Cultural Creativity - Home
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
http://www.semioticsolutions.com/
Ruth Shalit - Salon column
A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
http://ww1.salonmagazine.com/archives/1999/col_shal.html
Keeping up with the Jonesness
An account planner describes the quest for brand essence. From Salon.
http://ww1.salonmagazine.com/media/feature/1999/06/24/brand/index.html
Confessions of an undercover drink fink
Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
http://ww1.salonmagazine.com/media/1997/12/09media.html
The power of hype
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
http://www.forbes.com/forbes/99/1101/6411228a.htm
Brand personality
A relationship with a brand can be like a relationship with another person.
http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html
Gimme a Bud: The Feature Film Product Placement Industry
Thesis on the who and where of product placement in movies, with an examination of the legal and social issues involved.
http://advertising.utexas.edu/research/papers/Turcotte/
Branding and Bonding Beyond the Banner
Remarks by Denis F. Beausejour on Proctor and Gamble's vision of its role in serving people's needs through web marketing.
http://www.wiu.edu/art/web%20syl/handouts/speech.html
Propagandium.com
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
http://www.propagandium.com/
Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages
Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for alcoholic beverages.
http://www.vancouver.wsu.edu/amsrev/theory/geuens01-98.html
The Advertising Graveyard
Gallery of controversial advertisements which clients declined to run.
http://www.zeldman.com/adgraveyard/
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