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(formerly Encyclopedic directory)
Gender Issues
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(formerly Encyclopedic directory)

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Advertising and the voice of authority - men have it, women don't
Considers the damages advertising can do to the image of women, and what girls continue to have as their role models.
http://kafka.uvic.ca/~rzarchik/home.html

The armored knight of the 20th century
Examines how advertising exaggerates the competitive instinct in men.
http://www.deoxy.org/aknight.htm

Shift in women's sports advertising
Explores the representation of the female body in sports advertising.
http://www.lclark.edu/~soan370/

Calvin Klein's real people
CK ads replace skinny models with fat ones. Are they depicting "real people" or having a stab at their critics. Salon article.
http://ww1.salonmagazine.com/media/media960930.html

Authority and TV ads
Review of studies showing that in advertising the voice of authority is nearly always male.
http://kafka.uvic.ca/~rzarchik/sexobject.html

What kind of mother are you?
Marketing mavens dissect moms for eager advertisers. Salon article.
http://www.salon.com/mwt/feature/2000/02/28/marketing/index.html

Madison Avenue versus The Feminine Mystique
How the advertising industry responded to the onset of the modern women's movement.
http://www.rtvf.unt.edu/people/craig/pdfs/madave.PDF


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