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Ethics and Standards
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Discuss Listings
Search Engines: Economics & Ethics
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm
Search Engine Optimization Standards Discussion
Examines the issues surrounding SEO standards of conduct.
http://www.bruceclay.com/EmergingStandards.htm
Desperately Seeking Search Engine Marketing Standards
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
http://searchenginewatch.com/sereport/01/11-standards.html
SEOpros.org
Organization of SEOs and marketing consultants developing and implementing a set of best practices for the search engine optimization industry. Includes a database of consultants, consumer tips, SEO skills sets and complaint registry.
http://www.seopros.org/
The Classification of Search Engine Spam
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
http://www.ebrandmanagement.com/whitepapers/spam-classification/
CommercialAlert Complaint to the FTC
Details CommercialAlert's complaint of deceptive advertising in search results, and the FTC's ruling.
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
The Curse of Cloaking
Describes the act of cloaking, and explains why you should not do it.
http://www.websitepublisher.net/article/cloaking/
LawMeme - Google wins in SearchKing lawsuit
James Grimmelmann looks at the SearchKing vs. Google case. Includes links to earlier coverage and other related resources.
http://research.yale.edu/lawmeme/modules.php?name=News&file=article&sid=1147
Advertising and Marketing on the Internet: Rules of the Road
FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
Email Marketing Ethics and Spam Reporting
Guide to avoiding being spammed and sending e-mail without spamming.
http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm
Full Code of Ethics - American Marketing Association
The AMA's code of ethics for marketing on the Internet.
http://www.marketingpower.com/live/content1175.php
The Control of Misleading Advertisements Regulations 1988
UK Act of Parliament that covers misleading advertising on the Internet.
http://www.hmso.gov.uk/si/si1988/Uksi_19880915_en_1.htm
Search Engine Disclosure Ratings: May 2003
Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
http://searchenginewatch.com/sereport/article.php/2214891
ScreenSpam.org
Effort to discourage companies from using across-the-screen 'rich media' advertisements.
http://www.screenspam.org/
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