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Sales

Sales, or the activity of selling, forms an integral part of commercial activity. As a practical implementation of marketing, it often forms a separate grouping in a corporate structure, employing separate specialist operatives known as salesmen (singular: salesman or salesperson). The primary function of sales is to find and close leads, turning propective customers into actual ones.

From a marketing point of view, selling is one of the methods of promotion used by marketers. Other promotional techniques include advertising, sales promotion, publicity, and public relations.

Moral strictures applied to marketeers often apply even more vigorously to those in sales. People selling second-hand cars, real estate or encyclopedias (of the non-Wikipedia variety) often come in for particular disdain. Sellers of snake oil have become stock figures for mirth at their quackery: they merge with the category of the confidence trickster or the carny.

The propensity of salespeople to treat customers badly can be attributed to greed, ignorance and game theory. Game theory says that if you play a zero-sum interaction only once without iteration, treating your customer as an adversary is the optimal strategy for your success. However a cooperative strategy such as tit-for-tat is best if ongoing dealings and interactions are expected. This insight is behind so-called consultantive sales techniques which ared used by Saturn to sell cars, as well as for most direct Business-to-Business sales.

Forms of selling include:

  • Direct Sales - involving face-to-face contact
    • retail or consumer
    • door-to-door or travelling
    • business-to-business
  • Indirect - human-mediated but with direct contact
    • telephone or telesales
    • mail-order
  • Electronic
    • web B2B, B2C
    • EDI
  • Agency-based
    • consignment
    • multi-level
    • sales agents (real estate, manufacturing)

Compare : trade, merchant

See also : marketing, promotion, Contract of sale, list of marketing topics, sales techniques

List of Marketing TopicsList of Management Topics
List of Economics TopicsList of Accounting Topics
List of Finance TopicsList of Economists


Sales is a commune of the Haute-Savoie département in France.
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Holden Corporation
A sales consulting and training firm specializing in total sales effectiveness.
http://www.holdencorp.com/

Sales Training International
Offers courses that include customer service excellence series, telephone etiquette, trust and rapport, active listening skills, problem solving, defusing anger and stress control.
http://www.traincustomerservice.com/

Sales Motivation Solutions
Training company offering custom designed basic and reinforcement sales training to sales organizations through the US.
http://www.sales-train.com/

SellBetter
Rich Hamilton works with companies who want to sell better and with CEOs who want to make selling part of the company culture.
http://www.sellbetter.com/

John Arthur Associates
Training and consulting in sales. Public and private seminars.
http://www.jaassociates.com/

Salesmasters International
Sales and marketing training with internationally recognised master sales professional, trainer and award winner.
http://www.salesmasters.com.au/

Savage and Greene
Teaching persistence, integrity, and guts. Programs include sales, customer service, and success for reluctant sellers.
http://savageandgreene.com/

Crossell Consulting and Training
Sales and negotiation consulting and training focused on gender related differences in business to business client interactions.
http://www.crossell.com/

SuccessWay.com
Internet road guide to network marketing success.
http://www.successway.com/

Sales Training by Design
Customized sales training for the service industry.
http://www.salesbydesign.com/

LMA Sales Training UK
Sales, support, and management training and consultancy for suppliers of IT systems, services, software, and consultancy.
http://www.lmonk.dircon.co.uk/

Training Results
A properly voice-trained executive or salesperson can be twice as effective as one that has not been trained.
http://www.nkemp.demon.co.uk/trframes.htm

Rick Segel
Sales trainer for retail and small businesses with keynotes, seminars, training, and break-outs.
http://www.ricksegel.com/

Power Development, Inc.
Results driven sales training using self study, workbooks and coaching for business to business sales professionals to improve technique, territory management, and sales.
http://www.powersales.com/

TMC Group
Sales and management training for financial services, banking, and mutual funds industries.
http://www.tmctraining.com/

Sales Training Institute
A wide range of both live training and products for companies in highly competitve markets.
http://www.salesinstitute.com/

Kevin Davis Selling Systems
Training, speaking and consulting services.
http://www.customershead.com/

Action People
Sales training company also offering management courses based in Australia.
http://www.actionpeople.com.au/

HR Outfitters
Offering sales, negotiation and leadership training.
http://www.hroutfitters.com/salestraining.htm

Esales Consultants
Offers sales and time management training programs.
http://www.esalesconsultants.com/

Strategic Direction
Works with clients to refocus strategy, develop skills, identify new products and services or bring about change.
http://www.strategicd.com/marketing.html

Sales Training Institute
Offers professional management sales training and negotiation courses, programs and seminars for online, phone and in-person sales presentations.
http://www.sales-training-management-institute.com/

Industrial Ego Sales
Offers persuasion courses, programs, and coaching for sales professionals and entrepreneurs. Includes articles, tips, techniques and email newsletter.
http://www.industrialego.com/

Mercuri International
Sales training and development consultancy. Expertise includes sales performance, strategic competence management, and individual competence development.
http://www.mercuri.net/

AtLinx High Tech Sales Training
Offers alternatives to traditional selling techniques for UK and European sales teams.
http://www.atlinx-sales-training.co.uk/

Selling to the Executive Suite
American Dallas based 2 day triaining seminar for sales professionals selling to executives. Offering articles, online video, and quiz.
http://www.sellingexecutives.com

Gemini Resources Group
Seminars, workshops, and webinars on sales techinques that will help close any sale.
http://www.geminipro.com

Unlock the Game
Cold calling and follow up methodology. Available in training, self-study program, keynote speaking. Email questions answered.
http://www.unlockthegame.com

Bob Janet Marketing
Trainer, marketing consultant and speaker specializing in customer-centered relationship marketing skills and techniques.
http://www.bobjanet.com/

Corporate Dynamics
Sales and customer service training. Services, testimonials, and contact information.
http://www.corporate-dynamics.com/

CustomerCentric Systems
Specializes in training and workshops for defining and implementing organizational sales processes.
http://www.customercentricsystems.com/

Knowledge Brokers International Ltd.
Consulting, sales training systems, and leadership development company. List of services, business philosophy, team leaders, list of clients, and articles.
http://www.kbitraining.com/

Phoenix Training and Development
Offer sales, management, team and personal development courses. Company profile and contact details.
http://www.phoenix-training.co.uk/

Professional Sales Academy
Offers certificate programs and courses, especially of interest to salespeople, executives and business owners. Lists programs, FAQ, registration, resources and sales systems.
http://www.salesacademy.ca/

Sales Xcellence
Offers in-house sales training and public sales training workshops.
http://www.salesxcellence.co.uk/

Ted Tate
Sales trainer offers training on cold calls, telephone selling, prospecting, closing sales and negotiation.
http://www.trainingexpert.com/

BreakThru Unlimited
Creators of Salesology and training the powers of persuasion. NLP training available.
http://www.persuasiontraining.com/

Complete Training Solutions
Offers sales and management training courses.
http://www.complete-training.com/

Advantage Performance Group
Provides sales training and consulting. Based in Tiburon, CA.
http://www.advantageperformance.com

Coffman Group
Sales development specialist located in Kansas City, offering executive training and strategic sales management.
http://www.coffmangroup.com

Kinder Brothers International
Sales training and management consulting seminars and workshops. Includes self-taught sales training videos, interactive multimedia CD-ROMs, and sales books.
http://www.kbi.cc

Exhibitrain Company
Provides training materials and live seminars for companies that sell exhibit space at trade shows.
http://www.exhibitrain.com/

Mullins Media Group
Management Consultant conducts Sales, Leadership, Customer Service and Telemarketing training programs.
http://www.abovebeyond.net/

Sales Improvement Professionals
Provides training for sales and technical employees. Marketing programs, compensation, maintenance agreement programs, employees interviews and testing.
http://www.siptraining.com/

STT Associates
Offer a variety of training and personal development programmes. Includes course descriptions, client comments, and FAQ.
http://www.sttassociates.co.uk/

Calum Coburn Associates
Sales negotiation training and consultancy solutions. Includes negotiating articles and famous quotes.
http://www.calumcoburn.co.uk

Success Training Academy
Sales training, basic to advanced selling skills by Robert Taylor.
http://www.successtrainingacademy.com/

Persuasion Publishing
Sales training for selling advertising space. Newsletter and free subscription resources.
http://www.adsalespeople.com

Irwin Pollack Company
Sales training and professional speaker selling online media. Resource rich site with articles and tips.
http://www.irwinpollack.com

MN Sales Training
Sales training and short articles. Also offering some management and recruiting training.
http://www.mnsalestraining.com/

SRI Corp
Delivering training in sales, negotiation, management and coaching.
http://www.sricorp.com

The Sales Group
Technology industry sales diagnostics, web based and instructor led training. Free monthly newsletter.
http://www.sales-group.com

JP Sales Training
Training focussing on sales in the motor bike and motor vehicle industry. Also offering technical motor product training.
http://www.jpsalestraining.com

Strategy Development Group
Provides sales and marketing strategy programs, and tools to implement and manage these programs.
http://www.strategydevelopment.com

SMM-ART Consultancy Services
Mumbai based company provides customized corporate sales training in selling, negotiation and leadership skills, and channel management.
http://www.smm-art.com

Sales Bull
Offers sales management training for stock brokers, financial planners, bank representatives, and wholesalers. Features information about services, training programs, and client management software.
http://www.salesbull.com

Sandler Sales Institute
Provides sales management training and program. Offers international and domestic franchise for sales training, coaching, and sales management techniques.
http://www.sandler.com

Karr Associates
Offers workshops, keynote speeches and coaching for sales professionals. Features articles, books preview, and e-reports.
http://www.ronkarr.com/

Onirik Pty Ltd
Sydney based company specialising in customised sales training and coaching. Using theory of constraints and NLP.
http://www.onirik.com.au

Darst & Associates, Inc.
Offers sales education solutions and guidance services worldwide.
http://www.darstinc.com

Acuity Sales Training
Offers sales team training and development through classes and seminars. Located in Dallas, TX.
http://www.salesmadeeasy.com

Fairmont
Financial services sales training and coaching. Offers sales surveys.
http://www.fairmontusa.com

Merrill Lehrer
Keynote speaker, consultant and trainer for retail salespeople. Includes articles and book advertisement.
http://www.retail-samurai-sales.com

Joseph Guertin Associates
Sales training, coaching and speaking offering a streetfighter product. Offering articles & resources.
http://www.excellence2000.com

Intellworks Inc.
Telesales interactive training which teaches making live calls. Includes ezine and downloadable ebooks to purchase.
http://www.intellworks.com/

Dancing Lion
Training and consultancy specialising in the development of sales and telesales, offering various other programmes.
http://www.dancinglion.co.uk/

Quanta Partners
Sales coaching and training with Kathy Garland. Monthly newsletter.
http://www.quantapartners.com/

Gant & Donald Communications, Inc
Nonverbal Selling Seminar to increase sales.
http://www.nonverbal-sales-seminars.com/

London Management Consultants
Sales training with some additional management training courses. Consultancy and coaching approach.
http://www.london-management.com

Rocky Romeo LLC
Sales speaker, trainer, consultant and coach with small business focus. Free Ebook.
http://www.edutekbds.com

Integrity Systems Inc
Sales training and consultancy also offering management training. Online learning and resources.
http://www.integritysystems.com

Keystone Sales Training
Larry Vogel sales trainer for small and medium-sized companies.
http://keystonesalestraining.com

Sales Sense
Speaking, training and consulting for business conferences, staff training, and business growth.
http://www.salessense.com.au/

The Brooks Group
Offers sales and sales management training. Sign up to receive the monthly newsletter.
http://www.brooksgroup.com

The Sales Training Consultancy
Sales training courses, sales consultancy and sales related products.
http://www.salestraining.co.uk/

Unity Solutions
Consulting specialists in customer profitability sales training.
http://www.unity-solutions.co.uk/training.htm

PerformBIZ.com
Courses for salespeople and sales managers in traditional field sales, telesales and call centers for over fifteen years.
http://www.performbiz.com/

Maximum Impact
A sales training consultancy.
http://www.maximum-impact.co.uk/index.html

Sales Teknologies
A sales trainer providing training and motivational products for business meetings and seminars.
http://www.salesteknologies.com/index.html

NV Training Solutions
Sales and recruiting training provider. Online schedule available.
http://www.nvtraining.com/

MOHR Development
Providing training and consulting solutions for high-performance sales and service organizations.
http://www.mohrdev.com/

Spearhead Training
Sales and management training programs from trained experts, with solutions to improve business performance.
http://www.spearhead-training.co.uk/

Positive Results
Offering sales training, consulting, motivational keynotes and inspirational messages.
http://www.positiveresults.com/

Total Selling Systems
Simple, new and powerful ideas on selling that are professional, practical and make perfect sense.
http://www.totalselling.com/

Signature Inc.
A customer service training company with guaranteed training programs.
http://www.legendary.net/

Peak Performance Management
Sales management training and assessments. Includes email Newsletter.
http://www.superiorselling.com/

The Connor Group, Inc.
Specializes in developing customized training programs in the areas of sales and marketing.
http://www.connorgroupinc.com/

Max Sacks International
Training programs, products and services focussed on selling. Media to purchase and free tips available.
http://www.MaxSacks.com/

Professional Sales Training
Sales keynote speakers, trainers, facilitators and consultants. Includes Articles.
http://www.SalesSpeakersAndTrainers.com

Negotiation Skills Academy - Europe
Corporate negotiation in-house training, consulting and interventions. Offering newsletter, articles and self-assessment quiz.
http://www.negotiationeurope.co.uk/

Meeting Medic
Sales training resources, media and consulting. Online tests and free exercises.
http://www.meetingmedic.com/



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