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McKinsey Quarterly: Emerging marketing
This article explains why companies don't need state-of-the-art tools, huge volumes of customer information, and armies of experts to use continuous-relationship marketing effectively.
http://www.mckinseyquarterly.com/ab_g.asp?ar=1164&L2=16
Business Effective e-Relationship Marketing
This paper investigates why companies that do not use the web as a primary market channel to invest in web site provision.
http://www.unido.org/userfiles/TasnadiB/ISSUE_PAPER-Sackett.pdf
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