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Branding and Franchising
A coleciton of articles on franchising and brand positioning.
http://www.bitmark.com/nancyscott/franchising.html
Introduction to branding
A short introduction to branding for beginners.
http://www.brand.com/intro.htm#tof
Managing Market Identity
A general article on positioning a company in the marketplace.
http://www.cssp.com/cp_0400/cp_fa.html
Positioning a Tourism Destination
An article on how to position a tourist destination in order to gain a competitive advantage.
http://www.hotel-online.com/Neo/Trends/AsiaPacificJournal/PositionDestination.html
Marketing Basics
Briefly explains the concept of market positioning.
http://www.tenonline.org/art/mm1/9305.html
Products, Positioning, and Market Segmentation
An article by Thorson, Esther. Advertising Age: The Principles of Advertising at Word, 1989.
http://www.uiowa.edu/~commstud/adclass/adage-positioning.html
The Global Registry
Competitive pressures for customer care and market positioning.
http://www.theglobalregistry.com/IPD/2.cfm
Colmar Brunton Research
Explains the concepts of brand positioning analysis.
http://www.cbr.com.au/products/bdevelop.htm
Brand Positioning
Defines the goals and qualities of successful brand positioning.
http://www.brandoctors.com/f2.html
International Brand Architecture
A collection of excellent articles on international branding and advertising.
http://pages.stern.nyu.edu/~sdouglas/rpubs/
Allaboutbranding.com
Provides resources and opinions on branding. Includes brand development, management and communications.
http://www.allaboutbranding.com/
Marketing study of CKOne
Extensive article on how Calvin Klein created, marketed and positioned the unisex perfume, CKOne.
http://www.janhoo.com/skole/university/ckone.html
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