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Marketing
Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.
What marketing involves
Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
- Product - The Product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
- Pricing - This refers to the process of setting a price for a product, including discounts.
- Promotion - This includes advertising, publicity, word of mouth, and personal selling, and refers to the various methods of promoting the product, brand, or company.
- Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.
These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.
Finding marketing articles
What follows is a list of over 200 Wikipedia articles on marketing topics. If you create a marketing article, please add it to this list.
Marketing fundamentals
Marketing strategies
Marketing management
Product management
Pricing
Promotion
Distribution
Direct marketing
Consumer Behaviour
Marketing research
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Marketing Agents South, Inc.
Offering five equipment specialists that will help with specifications, space requirements, energy and water connections.
http://www.masouth.com/
AMSLINK, Inc.
Marketing services including marketing plans, advertising, brochures and website development.
http://www.amslink.com/
Ries and Ries
Marketing strategy firm.
http://www.ries.com/
The Arrow Group
Provides consulting and training services to support formulation and implementation of effective business, marketing and brand strategies.
http://www.thearrowgroup.com/
Marketing Partners, Inc.
A full-service marketing and consulting firm specializing in research, strategy and marketing communications. Specialists in marketing for life cycle and religious clients.
http://www.netmpi.com/
Essen International AB
Identity design consultancy in Sweden. Site is in Swedish and English.
http://www.essen.se/
Products2Market
Innovative product marketing, product strategy and sales consulting.
http://www.products2market.com/
Customer Assurance
Integrated customer relations agency.
http://www.customerassurance.com/
Hanson Marketing Group, Inc.
Marketing tips, strategies and techniques for consulting and technology firms.
http://www.hansonmarketing.com/
Network Direct
Direct marketing and e-business consultants.
http://www.networkdirect.net/
Eric Shaw
Marketing consultant.
http://www.ericshaw.com/
SabreMark, Inc.
Consulting in areas of strategic planning, corporate identity, Internet marketing, sales systems and training, promotion and communications.
http://www.sabremark.net/
rsc
Quality measurement.
http://www.rscquality.com/
SMP
UK based marketing communications agency specializing in branding, sales promotion, advertising and direct marketing.
http://www.smp.uk.com/
Bay Marketing Consultants
Marketing company based in Detroit.
http://www.baymarketingconsultant.com/
Strategic Solutions Management Consultants
Marketing programs and business information gathering systems.
http://www.thecia.net/users/strategy/
Innovative Resources, Inc.
Provides complete marketing solutions from custom website design to political campaigns and fund raising events.
http://www.iri-solutions.com/
Northshore Developments
Specializes in e-commerce, website development, graphic design, commercial photography, multimedia presentations and print advertising and marketing.
http://www.nordev.com/
Modern Marketing Concepts
Provides business-to-business sales and marketing solutions for high-tech, growth oriented companies.
http://www.mmcweb.com/
Jupiter Communications
Helping companies make intelligent business decisions about consumer interactivity.
http://jup.com/
Shere Marketing
UK firm works alongside business-to-business clients offering strategic consultancy through to integrated marketing communications for industrial, technical, building, facilities and manufacturing companies.
http://www.sheremktg.co.uk/
Pistritto and Company
Sales and marketing consultancy.
http://www.pistritto.com/
Roi Team Consultant
Assisting clients to avoid finding new solutions for each new situation.
http://www.roiteam.com/
American Consulting Group, Inc.
Marketing consulting and training specialized in technical products sold to businesses.
http://www.marketing-consultant.com/
D.C. Woolsey and Associates
Marketing strategies to increase cash flow, return on investment and marketing success.
http://www.dcwoolsey.com/
Nexus Communications & Consulting
Offers strategic communications products and services to public and private sector organizations. Based in Canada.
http://www.nexuscom.ca/
Promoting Public Causes, Inc.
A marketing and communications consulting firm dedicated to advancing the charitable efforts of corporations, nonprofit organizations, and government agencies.
http://www.publiccauses.com/
Mars & Co
An international strategy consulting firm.
http://www.marsandco.com/
North Star Marketing, Inc.
Combining research, marketing, Internet and e-marketing, advertising and public relations services.
http://www.northstar-m.com/
Wishful Thinking, Inc.
Helps companies realize their wishes for new opportunities, strategies and inspiration.
http://www.wishthink.com/
The Marketing Guild
Helping businesses gain more profit from their marketing budget.
http://www.marketing-guild.com/
Lehnen, Mollan & Associates
Develops strategies for penetrating North American business-to-business markets.
http://www.lmausa.com/
Serendipity Group
A full-service marketing consulting firm.
http://www.serendipitygroup.com/
Name It
Creative naming, renaming and legal research company.
http://www.nameit.com/
MarketingHelp Inc.
Helps small and medium sized manufacturers, multi-unit retailers and service firms. Minneapolis, MN.
http://www.mktghelp.com/
Savvy Communications
A full service marketing organization which has worked extensively in the natural products and wine industries.
http://www.savvycommunications.com/
Wise Associates
Business plan writing and consulting company specializing in business plan development and presentation.
http://www.usplash.com/wiseassociates/
Successful Strategies Company
Sales and marketing consultants based in the Lehigh Valley area of Pennsylvania.
http://www.successful-strategies.com/
Stelzner Consulting
Specializing in high technology marketing including corporate identity, copywriting, advertising, research and web design.
http://www.stelzner.com/
Bayly Willey Holt
Public relations, marketing, web design, Internet strategies, graphic design, crisis management and corporate communications. Queensland, Australia.
http://www.bwh.com.au/
The Lawson Marketing Group
A full-service marketing and interactive consultation firm based in Newport Beach, CA.
http://www.lawsonmarketing.com/
Words Worth Communication
Specializes in strategic marketing and communications through the integration of traditional and online marketing initiatives. Based in Toronto, Ontario, Canada.
http://www.elaunches.com/
The Marketing Process Company
UK firm offers expert strategic planning support to enterprises that recognize the importance of marketing planning in the strategic development of their business.
http://www.themarketingprocessco.com/
Clinton Gage & Associates
Offers marketing communications, branding and creative development.
http://www.clintongage.com/
Cullen Communications
Public relations, copywriting, and design seminars for the graphic arts, paper and printing industries and selected consumer and business-to-business companies.
http://cullencommunications.com/
Semco, Inc.
Provides consulting and program implementation services in sales, marketing and stretegic planning disciplines.
http://www.geocities.com/semco_inc/
The Amicus Group, Inc.
Relationship marketing consulting firm.
http://home.midsouth.rr.com/amicusgroup/
Kid Kulture
Agency specializing in marketing to kids.
http://www.kidkulture.com/
MDSS, Inc.
Forecasting and analytical marketing support, custom database design and management.
http://www.mdssworld.com/
Bromberg Consulting
Offers strategic marketing, brand strategy, corporate identity and corporate communications.
http://www.brombergconsulting.com/
Ideate, Inc.
Creative and strategic content developers in Massachusetts delivering advertising, print, Web and custom publishing solutions.
http://www.ideate.com/
Drury Communications
Specializing in corporate, financial, internal and marketing communications, public affairs, market research and project management with offices in Dublin and Belfast.
http://www.drurycom.com/
Packnology, L.L.C.
Assists in the development, design and optimization of product packaging. Based in Vermont.
http://www.packnology.com/
N. Henning Zieger Marketing
Brings together organization capabilities with customer desires for increased revenue, profit and customer satisfaction, and an improved brand identity.
http://zieger.org/
Karbo / Fonkalsrud Communications, Inc.
Focused on securing prospective customers, employees and partners, while increasing client company's valuation and market stature.
http://www.kfcomm.com/
Young & Associates, Ltd.
Provides market and sales strategy development, performance measurement, forecasting, and customer relationship management.
http://www.youngltd.com/
Beaufort Marketing
UK consultancy services including market models, financial models, marketing strategy and forecasting.
http://www.beaufortmarketing.co.uk/
McCall Media and Marketing
Marketing resources including public relations, advertising and copywriting.
http://www.marketingangel.com/
Fusion Advertising and Communications, Inc.
Consulting, marketing and advertising agency focusing on strategic marketing in all media including the internet, print and broadcast.
http://www.fusion-adv.com/
Loren Myers and Associates
On target solutions in marketing and communications.
http://www.lmadesign.com/
Arbor, Inc.
Full service custom marketing research and consulting firm, providing proprietary marketing research worldwide to help clients find solutions to their marketing issues.
http://www.arborinc.com/
Gelb Consulting Group, Inc.
Assists clients in generating market insight, product innovation, and marketing strategy using advanced analytical and research methodologies
http://www.gelbconsulting.com/
Holter and Company
A full service advertising, marketing, and communications agency.
http://www.holterco.com/
PM and Partner Marketing Consulting
A specialised international firm for marketing consulting.
http://www.pm-p.de/
LeZebra Consulting and Communications, LLC
Offering strategic communications planning, project management, media training, press releases and speech writing.
http://www.lezebra.com/
The Sales Lead Experts
Specializing in inquiry handling, sales lead management, telemarketing, interactive marketing, relationship marketing, and marketing services outsourcing.
http://www.salesleadexperts.com/
ISIS International, Inc.
Provides market-driven business planning, creation and launch services.
http://www.isisusa.com/
Catalog Consultancy
A full service mail order and direct marketing consulting organization, offering catalog companies a broad range of promotional and operational services. Based in Coconut Creek, FL.
http://www.catalogconsultant.com/
Mira Consulting
Specializes in business development, business plans, industry analysis, market research, strategic planning, market planning, and operations planning.
http://miraconsulting.com/
Marketing Assistance Ltd
A research based marketing consultancy providing a wide range of services internationally.
http://www.marketing-assistance.co.uk/
Boshears & Boshears Consulting
Specialists in helping entrepreneurs and entrepreneurial companies to go from concept to market.
http://www.boshearsconsulting.com/
Brandever Strategy, Inc.
Creates communication solutions that help clients differentiate themselves, their products and their services to targeted audiences.
http://www.brandever.com/
Images, Inc.
Full service communications including marketing, public relations, new media, advertising, program development, relationship management, and training.
http://www14.inetba.com/imagesimages2/
JMB Consulting
Provides marketing and business development consulting services.
http://www.jmbconsulting.com/
Travers Collins Partners
A strategic minded marketing communications firm located in Buffalo, NY.
http://www.traverscollins.com/
Qudos Communications Ltd
Designs, produces and executes business to business marketing and communication services.
http://www.qudos.com/
Ryan Norman and Associates
Professional marketing management to manufacturing and service industries, professional services and government in Australia and Southeast Asia.
http://ryan-norman.tne.net.au/
Impact Marketing
Provides product launch consulting and outsourcing services to clients across the US.
http://www.impactmarketing1.com/
Venta Limited
UK based marketing consultancy delivering a comprehensive package of business solutions.
http://www.venta.co.uk/
ComTelMedia
An advertising and marketing firm with experience in the media and telecommunication industries, focuses on the German market.
http://www.comtelmedia.com/
Dagg Integrated Marketing Services
Offers strategic marketing planning and resources.
http://www.daggintegrated.com/
Atticus Finch Marketing, Ltd.
Marketing services and solutions from strategy creation through to advertising, public relations, print, direct marketing and Internet campaigns.
http://www.atticusfinch.co.uk/
Nancy Schwartz & Company
Provides marketing consulting and communications services.
http://nancyschwartz.com/
Traversant Communications
A full service PR, marketing and design firm specializing in flexible, strategic, results-oriented integrated marketing campaigns.
http://www.traversant.com/
Cawood Communications
Full-service PR, advertising, and marketing firm.
http://www.cawood.com/
The Marketing and Management Group
An integrated marketing agency providing public relations, brand development, customer relationship management, strategic, creative and technology/interactive services to clients nationwide.
http://www.themandmgroup.com/
The Trends Research Institute
Trend forecasting delivering concise, deployable success strategies to its corporate clients.
http://www.trendsresearch.com/
Taylor/Sprules Corporation
An internationally recognized strategic marketing and communications consultancy, helping firms meet their business objectives.
http://www.tsworld.com/
Pratt Group, Inc.
Marketing consultancy specializing in meeting planning, marketing services and channel marketing.
http://www.prattgroup.com/
Cradduck & Associates, Inc.
Provides business development and mergers and acquisitions services in the communications, software systems, technology training and profit recovery industries.
http://www.cradduckassociates.bigstep.com/
MPC Associates Limited
Marketing and management consultants with specialization in retail, FMCG, leisure, manufacturing and import-export markets.
http://www.mpcassociates.com/
Howard Marketing Services
Facilitates solutions by producing solid market results and by helping make smarter strategic marketing decisions.
http://www.howard-marketing.com/
Emerging Traditions, Inc.
A marketing consultancy focusing mainly on the funeral industry.
http://www.emergingtraditions.com/
Johnson Consultants
UK based firm specializing in marketing consultancy to the tourism and leisure industry worldwide.
http://www.johnsonconsultantsuk.com/
The Voca Group, LLC
Focused on developing highly successful marketing programs.
http://www.thevocagroup.com/
Inrhythm Marketing
A marketing systems integrator designed to increase the speed and efficiency of client's interactive marketing efforts.
http://www.inrhythm.net/
The Verus Group, Ltd.
Branding strategy and marketing support including full service research capabilities, strategic planning and marketing consulting.
http://www.verusgroup.com/
Second Sight International, Ltd.
Focused on showing clients how to use consumer insight to improve business performance.
http://www.secondsight2000.com/
Gemini Communications, Inc.
Specializes in business-to-business communications consulting.
http://www.geminiinc.com/
Total Quality Image
UK communications consultancy offers systems for communicating a common approach to corporate culture and quality.
http://www.wordpowerskills.com/
Alliance Marketing Communications
Develops custom marketing programs for a broad range of industries, including telecommunications, travel, insurance and packaged goods.
http://amcagency.com/
August Consulting Services
Australian firm specializes in data-driven marketing.
http://www.augustconsult.com.au/
Marketing On Demand
Marketing services firm located in Denver, Colorado.
http://marketingondemand.net/
Image Public Relations
Situated in Derbyshire, UK. A full service public relations, advertising and marketing company working within all business to business and industrial markets in the UK and overseas.
http://www.imagepr.co.uk/
Insight Operations
Marketing consultants to small business in Australia.
http://www.insights.com.au/
Mardon Marketing Company, Inc.
Canadian firm provides sales and marketing consulting to the hi-tech industries.
http://www.sellingstrategically.com/
The Frazer-Robinson Partnership
Consultants and authors on customer service, customer relationship management, marketing and direct marketing.
http://www.frazer-robinson.com/
Play
Creative consultancy for brands, products, leadership, culture and strategy.
http://www.lookatmorestuff.com/
Marketed Intelligence, Inc.
Specializing in customer relationship management, business analysis, creative marketing and database marketing.
http://www.marketedintelligence.com/
Marketall, Inc.
Sales, strategic planning and marketing services.
http://www.marketall.com/
Marcus Associates, LLC
Provides communications and marketing consulting services that enable clients to reach their key constituencies; customers, media, investors, strategic partners and employees.
http://www.marcuscomm.com/
Stewart Washburn Management Consultants
Two consultants, one specializing in sales and marketing, the other in bank lending and loan review.
http://www.stewartwashburn.com/
Hatton Marketing Solutions
UK firm offers marketing solutions including, market research, new product launches, in-store promotions, advertising, sales force promotion and incentive programs.
http://www.hilton-marketing.com/
Eisenberg, Inc.
Develops strategic marketing solutions using direct response, brand building, corporate identity, promotional communications and advertising.
http://www.teameisenberg.com/
Real World Marketing
Marketing communications strategy and execution including website design, Powerpoint presentations, sales and training materials and package design.
http://www.home.earthlink.net/~mproops/
Wroughtiron Communications
A technology marketing consultancy specialized in the needs of organizations that benefit from highly objective marketing strategy, planning and presentation services.
http://www.wroughtiron.com/
The Onyx Group
Provides marketing communications, qualitative research, diversity services, strategic planning and program development support.
http://www.onyx-group.com/
Punta Linea Communications
Offers integrated creative communication concepts and strategies. Offices in the UK, Belgium and the Netherlands.
http://www.puntalinea.com/
PDC Marketing & Research International
Germany based firm with assignments ranging from initial market analysis and new product development to launch of new or on-going products and execution of marketing planning.
http://www.marketing-service.com/
Litchfield Morris
UK based pro-active design and project management firm.
http://www.litchfieldmorris.co.uk/
Mountain Dog Marketing
Professional marketing communications services for high-tech companies including marcomm strategy development and budgeting, web site copywriting and press release writing.
http://www.mountain-dog.com/
Rudio Group
Innovative marketing and communications solutions for the worldwide Latino youth market.
http://www.ruidogroup.com/
Maracom Precision Marketing
Marketing communications agency specialized in developing Internet and traditional marketing programs.
http://www.maracom.net/
Source Communications
Offers a selection of services, programs and products to help companies align themselves with profitable customers.
http://debbiebermont.com/
Illume Marketing Group
Providing marketing and communications services including sales and marketing collateral, website design, presentation development, event management and public relations.
http://www.illumeonline.com/
Bohman Consulting
Offers strategic planning, marketing and communications plans, new product introductions, branding, positioning, market analysis and public speaking coaching.
http://www.bohmanconsulting.com/
First Impressions Marketing Services, Inc.
Illinois based firm offers services including marketing plans, websites, marketing project management, corporate identity and direct mail.
http://www.fimarketingservices.com/
Dolphin Marketing Communications, LLC
Produces results-oriented marketing communications utilizing traditional media or assisting in the transition to the world of e-commerce.
http://dolphinmc.com/
European Creative Marketing
Providing business to business marketing design solutions.
http://www.ecml.co.uk/
Growth Partners
Business and marketing consultants for the horticulture, specialty agriculture, lawn and garden and turfgrass industries.
http://www.growth-partners.com/
Synergy Complete Marketing Concepts
Canadian based business incubation and start-up business development consultancy.
http://www.synergy-cmc.com/
The Alexander Group, Inc.
Firm assists companies in achieving excellence in marketing, sales and customer service execution. Located in Scottsdale, AZ.
http://www.alexandergroupinc.com/
Concept Communiques, Inc.
Marketing and PR consultants in business and economic development with technical expertise in energy, the environment and developing a sustainable future.
http://www.conceptcommuniques.com/
Kotler Marketing Group
A global consulting company specialized in solving the challenges of marketing management.
http://www.kotlermarketing.com/
MarketSpring
Provides the marketing framework and expertise to guide clients to a high impact launch of their technology company, products, and promotional campaigns.
http://www.marketspring.com/
Lieberman Research Worldwide
A custom market research company with a business consulting perspective. Specializing in strategy development, advertising, customer satisfaction, new product development, international and Internet research.
http://www.lrwonline.com/
International Marketing Services, Inc.
Massachusetts based international marketing and trade consulting firm.
http://www.consultims.com/
The Forbes Consulting Group, Inc.
A full service market research and market research consulting firm specializing in consumer psychology, qualitative market research, and quantitative data analysis
http://www.forbesconsulting.com/
Broviak Communications
Provides marketing communications services. Based in the Chicago area.
http://www.brovcomm.com/
PM Integrated Marketing
Marketing consultation
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