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Marketing
Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.
What marketing involves
Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
- Product - The Product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
- Pricing - This refers to the process of setting a price for a product, including discounts.
- Promotion - This includes advertising, publicity, word of mouth, and personal selling, and refers to the various methods of promoting the product, brand, or company.
- Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.
These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.
Finding marketing articles
What follows is a list of over 200 Wikipedia articles on marketing topics. If you create a marketing article, please add it to this list.
Marketing fundamentals
Marketing strategies
Marketing management
Product management
Pricing
Promotion
Distribution
Direct marketing
Consumer Behaviour
Marketing research
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Nonprofit Marketing
Nonprofit marketing, outreach, and fundraising training and consulting
http://www.nonprofitmarketing.org
Headcount
Field marketing.
http://www.headcount.co.uk
Pieter van Weenen and Company
Marketing and sales of patents.
http://www.patent-marketing.com/
Trace Marketing, Inc.
Full service marketing consulting firm dealing specifically with the senior living industry.
http://www.tracemarketing.com/
South East Business Services Ltd
Marketing advice and services to small and medium sized enterprises.
http://www.sebsltd.co.uk
Sextant Communications
Exhibit marketing and training. Trade show and publications supervision.
http://www.sextantgroup.com
Madigan Pratt and Associats
Provides integrated 1-to-1 marketing consulting and implementation for upscale travel and tourism clients who seek to attract and retain affluent customers.
http://madiganpratt.com
IEG Network
Offers consulting, research and valuation services related to event marketing, sports marketing, cause marketing and sponsorship.
http://www.sponsorship.com/
MC2
Marketing and sales consulting in fibers and pharmaceuticals sectors.
http://www.mc2link.com
P.A. Media Public Relations
Specialist public and media relations to the luxury brand sector.
http://www.pamedia.co.uk/
Hershey Associates
Santa Monica based communications consultants.
http://www.hersheyassociates.com
Trend Sight Group
Marketing consultancy specializing in strategic marketing to women, using the GenderTrends model.
http://www.trendsight.com/
Performance Research
Sponsorship research and evaluation services for corporate sponsors of sports, including the Olympics, NASCAR, and motorsports.
http://www.researchsponsorship.com
Dreamcoat Public Relations
Creative and strategic specialist in leisure and lifestyle public relations, with offices in USA, UK and Australia and a focus on media coverage.
http://www.dreamcoat-pr.com/
Hawkestone Communications and Public Affairs
Consulting company provides writing, research and advocacy to the entertainment, information and telecommunications sector.
http://www.hawkestone.com
Elan Editions
Public relations and marketing, web design and event planning services for the small business community.
http://www.elan-editions.com
Westwind Communications
Provides public relations for Michigan and Ontario Medical, Health and Internet related companies and litigation support services. Since 1982.
http://www.westwindcos.com/
Altitude Communications
A full-service public relations firm in Vancouver, Canada, servicing clients in aerospace, high-tech, and travel.
http://www.huige.com/
Corporate Citizen Group
Builds and leverages business good-will relationships. Specializes in community relations, strategic philanthropy, special events and advocacy.
http://www.corporatecitizengroup.com/
Michael Patrick Destinations & Communications
Offering marketing and public relations services to the hospitality industry.
http://www.mpdcltd.com/
Schwartz Public Relations
PR-agency in Munich that specializes in the IT and service industries.
http://www.schwartzpr.de/
GPC International
Specializes in public relations including government relations and public affairs.
http://www.gpcinternational.com/
Weissman Delson Communications
Advertising, promotion services for the entertainment industry, specializing in Academy Award campaigns, independent film distribution, awards shows, as well as actors, authors, and athletes.
http://Publicity4u.com
WTC Consultants
Offering consulting services to the outdoor and adventure sport industries.
http://www.wtcconsultants.com/
McFrank & Williams Advertising Agency, Inc.
Specializing in recruitment and human resource advertising. New York City.
http://www.mcfrank.com/
Mindpower, Inc.
Full-service marketing agency in Atlanta, Georgia, with clients in higher education, banking, new technologies and retail.
http://www.mindpowerinc.com/
Bates Media
Advertising services for the trucking industry. Creates campaigns in popular trucking magazines.
http://www.batesmedia.com/
Carter Todd and Associates
The agency specifically focuses on technology companies specializing in vertical markets and the Internet.
http://www.cartertodd.com/
C4CS
Provides communications training, executive coaching, crisis and issues management.
http://www.c4cs.com/
CGPR Public Relations
Works primarily with companies in the outdoor, winter sports, general sports and consumer categories.
http://cgprpublicrelations.com/
Charles Ryan Associates
Offers advertising and public relations services, including strategy communications, government relations, and public opinion research.
http://www.charlesryan.com/
KMR Communications, Inc.
Specializes in public relations for the beauty, health, and fitness industries in a variety of media including print, radio, newspapers, television, and the Internet.
http://www.kmrcommunications.com/
Health Communications Inc.
Provides integrated marketing, advertising and communications services for the health care industry.
http://www.healthcommunications.com/
Adsharp Advertising & Public Relations
Tourism is their specialty. Attractions, resorts and destinations marketing organizations.
http://adsharp.com/
Adsolutions Marketing Inc.
Full service company specializing in food and beverage promotions and advertising.
http://www.adsolutionsmarketing.com/
Agriculture Services Co.
A full service advertising agency specializing in agriculture.
http://www.agservmedia.com/
CiB Communications
Advertising marketing and public relations firm specializing in the travel and tourism sector.
http://www.cibgroup.co.uk
Cumming Agency and Studios
Specialise in the production of retail, direct mail and business to business catalogues.
http://www.cumming.com.au/
The Desley Group
Travel advertising and promotion.
http://www.desleygroup.com./
Devilfish
Advertising agency specialising in broadcast brands.
http://www.devilfishonline.co.uk/
Expand Your Practice
Advertising information and advice geared toward professionals such as doctors and lawyers.
http://www.expandyourpractice.com/
Groupmatrix
Providing full service personal injury Attorney advertising.
http://groupmatrix.com/
Laliche Resources
Ad agency focusing exclusively on the food industry.
http://www.lalichresources.com/
LMI Studios
An advertising production house specializing in complete turnkey furniture and appliance campaigns.
http://LMIStudios.com/
The Mangum Group
Providing marketing, advertising and public relation activities for the tourism and destinations industry.
http://www.mangum.de
Osmosis Medialab, Inc.
Full service multimedia marketing and promotions agency, focused exclusively the gay and lesbian community.
http://www.osmosismedialab.com/
Technically Speaking Marketing Communications
Advertising and PR professionals and engineers who develop marketing communications.
http://www.tekspk.com/
Weston Mason and Associates
Full service agency specializing in advertising and marketing for the entertainment industry.
http://westonmason.com/
Spectrum Automotive Solutions
Direct mail marketing through targeted demographics for automotive dealerships.
http://www.spectrumautosolutions.com/index2.html
Holland & Holland
Specializes in brand development, strategic planning, consulting, marketing, public relations and advertising services for the home products channel.
http://www.twohollands.com
Daymon Worldwide
Specializing in the sales and marketing of private label consumer products.
http://www.daymon.com/
The MacKenzie Agency
Provides public relations and marketing communications to the food and beverage marketplace.
http://www.mackenzieagency.com/
M/C/C
Advertising, Public Relations and Cyberactive Marketing for technology companies
http://www.mccom.com/
Morgan&Myers
Specializing in business-to-business, agriculture, food and high technology communications.
http://www.morganmyers.com/
Ocean Blue Communications
Specializes publicity, issues management, and community relations programs for businesses and non-profit organizations.
http://www.oceanbluecommo.com/
Odney Advertising
Offers market research, media planning and buying, graphic design, public relations, sales promotion, and web commerce solutions.
http://www.odney.com/
PIPR
Services include market research, media relations, pitch development, press releases, product/company launches, event planning, and press kit development.
http://www.positiveimagepr.com/
Pritchard Communications
Business to business PR Agency for technology, e-commerce and IT companies.
http://www.pritchardpr.com/
PTM Healthcare Marketing, Inc.
Offers public relations, marketing and advertising support services provided to corporations and healthcare providers.
http://www.ptmhcm.com/
What The Dickens Communications
Specializing in media and entertainment publicity, and represents individual actors, actresses, and companies ranging from commercial production to interactive television.
http://www.whatthedickensonline.com/
Clarity! Communications
Provides independent advice and research to public companies on best practices for investor relations websites.
http://www.clarityir.com/
Cocker Fennessy
Public affairs firm that works with companies and agencies involved in complex, controversial public policy issues.
http://www.cofen.com/
Elektronika Entertainment
Services include artist management and booking, event coordination, image consulting, and online marketing and advertising.
http://www.elekent.com/
Epley Associates, Inc.
Specializes in consulting with management on issues concerning public relations, research, public affairs, and marketing communication.
http://www.epley-pr.com/
Esteta Communications
Lists services including professional writing, and communications strategy for media and public relations.
http://www.estetacommunications.com/
Faraone Communications
Specializes in public and media relations services for entertainment properties and media companies.
http://www.ted-faraone.com/
Firmani and Associates
A full service public relations and marketing firm providing clients ranging from family run businesses to multi national corporations with integrated communication services.
http://www.firmani.com/
Fisher And Associates Inc.
Offers advertising and marketing services, public relations, and media exposure and relations planning and consulting.
http://www.fisherpr.com
Ecker and Partner
Austrian PR agency offering communication services in lobbying, crisis PR and corporate communications.
http://www.eup.at
Wright Communications
A full service communications company specializing in the needs of churches, community organizations, christian businesses, and ministries.
http://www.ropamall.com/wrightcom.htm
Wanger Associates
A public relations agency specializing in education, health care, nonprofits, and the work-life field. Strong track record in media relations and crisis communications.
http://www.wangerassociates.com
Marino Inc.
Boutique agency providing full-service PR to technology and entertainment companies.
http://www.marino.com
Workhouse Publicity
Full service public relations firm, whose clients include celebrities, and focuses on fashion, film, innovative street teams, and outrageous special events.
http://www.workhousepr.com
Vest Communications
Specializes in public affairs, crisis and litigation communications, media training and message development. Also offers strategic marketing and publicity and promotional campaigns.
http://vestcomm.com/
SOFEMA
Promotion and marketing of products as original equipment for aircraft constructors, and also for the management of the logistics requirements and customer support problems. Details of services, skills, and sectors active in.
http://www.sofema-groupe.com/fs_accueil_us.htm
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