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Marketing

Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.

What marketing involves

Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:

Product - The Product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
Pricing - This refers to the process of setting a price for a product, including discounts.
Promotion - This includes advertising, publicity, word of mouth, and personal selling, and refers to the various methods of promoting the product, brand, or company.
Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.

These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.

Finding marketing articles

What follows is a list of over 200 Wikipedia articles on marketing topics. If you create a marketing article, please add it to this list.

Marketing fundamentals

consumer
customer
- Customer lifetime value (CLV)
- customer experience management (CEM)
marketing mix
marketing orientation also called customer focus or marketing concept
sustainable competitive advantage
core competency
experience curve effects
marketing myopia
market segment
target market
business model
value
- value chain
- value migration
market
Vertical Market
- Vertical Merger
Horizontal Market
market share
economies of scope
end-user

Marketing strategies

Marketing strategies
- growth strategies
  - horizontal integration
  - vertical integration
  - innovation strategies
  - aggressiveness strategies
  - P.I.M.'s study
- strategies for mature and decining markets
- market dominance strategies
- Porter generic strategies
- mass customization
- vendor lock-in
- marketing warfare strategies
- strategies for entering

Marketing management

Product management

Pricing

Promotion

Promotion
- sales promotion
- advertising
- personal selling
  - sales techniques
  - negotiation
    - shill
  - product churning
  - sales force management
    - sales force management system
- publicity
  - word of mouth and buzz
  - viral marketing
  - undercover marketing
- public relations
- Trade Shows

Distribution

distribution
- retail
- wholesaler
- supply chain
- supply chain management
- logistics
- logistic engineering
- shrinkage
- drop shipping
- Grey marketing

Direct marketing

Consumer Behaviour

Consumer behaviour
demographics
lifestyle
buyer decision processes
- prospect theory
- Loss aversion

Marketing research

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Direct Selling Association
USA trade association of firms that manufacture and distribute goods and services directly.
http://www.dsa.org/

Sales and Marketing Executives International
Worldwide association of sales and marketing management.
http://www.smei.org/

Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
http://www.marketing.org/

Association for International Product Management
Dedicated to the career enhancement and development of product management professionals.
http://www.aipmm.com/

Communications Marketing Association
Serves the manufacturers, representatives, distributors and manufacturers in the wireless communication industry.
http://www.commktga.com/

Professional Marketing Forum Central & Eastern Europe
The Professional Marketing Forum Central & Eastern Europe is based in Prague, Czech Republic and is an association for marketing professional services.
http://www.pmforum-cee.net

British Association of Communicators in Business
For communicators who produce material primarily as a means of conveying messages between a company or other organisation, and audiences such as its shareholders, customers, suppliers and employees.
http://www.bacb.org/

Business Marketing Association - Northern California Chapter
Professional association for business-to-business marketers and communicators.
http://www.norcalbma.org/

Anas Marketing and Management. Association
Focus on multi-faceted marketing, advertising and publishing for businesses and non-profit associations.
http://www.anasmm.com/

Association of Fund-Raising Distributors and Suppliers
An international association of companies that manufacture, supply and distribute products that are re-sold by not-for-profit organizations for fund raising purposes.
http://www.afrds.org

Association of Crafts and Creative Industries
Membership organization that combines education, sales, networking, and information.
http://www.accicrafts.org/

Canadian Hotel Marketing & Sales Executives
The mission of CHMSE is to advance the marketing and sales profession of the hotel industry.
http://www.chmse.com

The Canadian Institute of Marketing
The organization of and for marketing professionals in Canada.
http://www.cinstmarketing.ca

Strategic Account Management Association
International trade organizations devoted to sellers of large, complex accounts having special requirements.
http://www.nams.org/

HSMAI - Greater Phoenix Chapter
The HSMAI is an international organization of sales and marketing professionals representing all segments of the hospitality industry.
http://www.hsmai-phx.org

TradeMile business network
Worldwide marketing and trade organization offering marketing, sales and e-commerce services.
http://www.trademile.com/

Business Marketing Association NJ Chapter
Serves as an education resource for business-to-business marketers. BMA NJ holds meetings, seminars, and special events on topics such as advertising, copywriting, trade show participation, public relations, market planning, media analysis.
http://www.bma-nj.org

Australasian Professional Services Marketing Association
Membership association for professional services marketers in Australia and New Zealand. Includes events, articles and newsletter.
http://www.apsma.com.au/

United Professional Sales Association
Membership-based organization of sales professionals headquartered in Washington, DC.
http://www.upsa.ws/

eMarketing Association
Professional association for companies and individuals involved in the practice of e-marketing and the integration of on and off-line marketing.
http://www.emarketingassociation.com

The Philadelphia Direct Marketing Association
Serving direct response marketers in Pennsylvania, South Jersey & Delaware, PDMA sponsors events focused on direct response creative, CRM/database marketing, e-Commerce, fulfillment, production & telemarketing topics.
http://www.the-pdma.org

Market Research Society
Exists to set and enforce the ethical standards to be observed by research practitioners, and to provide a framework of qualifications and membership grades.
http://www.marketresearch.org.uk/

Marketing Research Association
Membership, industry news, events and links to leading marketing research firms.
http://www.mra-net.org/

Publishers Marketing Association
PMA is a non-for-profit trade association representing independent publishers.
http://www.pma-online.org/

Promax UK
Organizes special events for TV marketing and promotion specialists.
http://www.promax-uk.org/

International Advertising Association
Connects advertising associations from all over the world. Acts as an industry educator and knowledge transfer facilitator.
http://www.iaaglobal.org

Canadian agri-Marketing Association
Promotes and increases the knowledge and exchange of ideas related to agri-marketing.
http://www.cama.org

Medical Marketing Association
Provides education and professional development to promote excellence in the marketing of pharmaceutical, diagnostics, medical devices and biologics
http://www.mmanet.org

European Financial Marketing and Management Association
EFMMA gathers two thirds of the largest European banks and insurance companies.
http://www.efma.com

Legal Marketing Association
Provides professional support and education as well as opportunities for intellectual and practical information exchange.
http://www.legalmarketing.org

World Federation of Advertisers
The worldwide body to represent the interests of advertisers on anything connected with marketing and communications.
http://www.wfa.be/

American Telemarketing Association
Provides advice and education in the professional and ethical use of the telephone.
http://www.ataconnect.org/

Construction Marketing Research Council
Serves market research, strategic planning, and forecasting professionals in the construction and building products industry.
http://www.cmrc.net/

Produce Marketing Association
Supports 2,500 members worldwide in the production, retail, distribution, and foodservice sectors of the fruit, vegetable and floral industries.
http://www.pma.com/

Hospitality Sales and Marketing
Serves hospitality and sales professionals allo over the world.
http://www.hsmai.org/

International Newspaper Marketing Association
A non-profit membership association dedicated to promoting advanced marketing principles within the newspaper industry.
http://www.inma.org/

Japan Marketing Association
Aims to develop and disseminate marketing knowledge and technologies in Asia Pacific region.
http://www.jma-jp.org/JMAhome/Eng/Main_menu.htm

Chartered Institute of Marketing
Information resource for marketing and sales professionals.
http://www.cim.co.uk/

Association for the Advancement of Relationship Marketing
AARM provides a forum for the advancement and understanding of the disciplines of relationship marketing.
http://www.aarm.org/

National Association for Promotional and Advertising Allowances
NAPAA is providing leadership for the evolving promotional allowance profession.
http://www.napaa.org/

Coupon Professionals
Organization for marketing professionals who work or have interests in the consumer promotion business.
http://www.couponpros.org/

Emissions Marketing Association
Promotes market-based trading solutions for environmental management to its membership.
http://www.emissions.org/

Promotion Marketing Association
Represents companies and professionals involved in promotion marketing.
http://www.pmalink.org/

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