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Marketing
Marketing is the craft of linking the producers (or potential producers) of a product or service with customers, both existing and potential. It is an inevitable and necessary consequence of capitalism. However marketing is not limited to capitalist countries. Marketing techniques are applied in all political systems, and in many aspects of life. Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Marketing research underpins these activities. Through advertising, it is also related to many of the creative arts. Successful marketers typically have a customer orientation or focus.
What marketing involves
Contrary to the popular conception, marketing is not just about promotion -- it can be divided into four sections, often called the "four Ps". They are:
- Product - The Product management aspect of marketing deals with the specifications of the actual good or service, and how it relates to the end-user's needs and wants.
- Pricing - This refers to the process of setting a price for a product, including discounts.
- Promotion - This includes advertising, publicity, word of mouth, and personal selling, and refers to the various methods of promoting the product, brand, or company.
- Place or distribution refers to how the product gets to the customer; for example, point of sale placement or retailing.
These four elements are often referred to as the marketing mix. A marketer will use these variables to craft a marketing plan. For a marketing plan to be successful, the mix of the four "p's" must reflect the wants and desires of the consumers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on marketing research to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process.
Finding marketing articles
What follows is a list of over 200 Wikipedia articles on marketing topics. If you create a marketing article, please add it to this list.
Marketing fundamentals
Marketing strategies
Marketing management
Product management
Pricing
Promotion
Distribution
Direct marketing
Consumer Behaviour
Marketing research
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New Patients, Inc.
Ad agency for dentists to help with their dental marketing needs.
http://www.newpatientsinc.com/
Pacific Photonics, Inc.
Marketing and product definition services for suppliers of electronic imaging equipment for medicine, science and industry.
http://pacificphotonics.com/
Pilot MD
Marketing consultants for physician specialty practices, focusing on obstetrics, gynecology, neurology and cardiology.
http://www.pilot.md/
Advertising Dentist
Dental practice advertising on radio and in print. Video seminars and monthly dental marketing newsletters.
http://www.advertisingdentist.com/
Day Spa Marketing
Marketing and image development campaigns for day spas and salons.
http://www.dayspamarketing.com
Frank Public Relations
Healthcare public relations and marketing.
http://www.frankpr.com
HCC De Facto Group
Communication specialists within the life science, biotech and healthcare sectors. Providing public, investor, financial and media relations, website development and marketing communications.
http://www.hccdefacto.com
CTC Associates
Provides consulting to dental practices in the areas of practice transitions and sales, associate buy-in and buy-outs and enhanced patient flow.
http://www.ctc-associates.com/
Umar Shakur
Offers pharmaceutical marketing solutions using a research-based approach.
http://www.umarshakur.com/
TVG
Provides marketing services to the pharmaceutical/healthcare industry. Service offerings include marketing research and consulting, and medical communications and education.
http://www.tvg-inc.com/
Televox
Provides practice marketing solutions and materials to orthodontists, including as logo design, practice brochures, patient forms, office collateral, clinical materials, referral plans, consulting services, recruitment campaigns and website design.
http://www.televoxagency.com
DrTango, Inc.
Specializes in Hispanic healthcare marketing services.
http://www.drtango.com/
Dental Boot Kamp
Assists dental practices in attracting qualified, less resistant patients.
http://www.dentalbootkamp.com/
McKane & Associates
Marketing and management consultants specialized in assisting dental practices.
http://www.thedentistryconsultants.com/
Advanced Hygiene Concepts, Inc.
Provides consulting for general dentists to improve the quality and profitability of their dental hygiene departments.
http://www.advancedhygiene.com/
Hamele Healthcare Resources, LLC
Provides marketing, public relations and strategic planning services to healthcare organizations.
http://www.hamelehealthcare.com/
Dental Success Marketing
Direct to consumer marketing techniques for dental practices.
http://www.dentalsuccessmarketing.com/
eMerge Medical
Provider of product development, marketing and sales and training resources for the medical device industry.
http://www.emergemedical.com.au/
HealthFlash Marketing Communications
Public relations and marketing communications firm specializing in healthcare.
http://www.healthflashmarketing.com
Research Options, Inc.
Product, services and market segment research and analysis in healthcare, lifestyle and fitness industries.
http://www.researchoptions.com
Caducent Design
Business unit of the Wessling Creative Group offers brand development for the healthcare and life sciences sectors. Portfolio showcases design, advertising and marketing capabilities.
http://www.caducent.com
Berning and Affiliates, Inc.
Offering practice transition and succession planning and implementation, strategic business and marketing services for dentists and healthcare professionals nationwide.
http://www.berning-affiliates.com
Biomedical Communications Incorporated
Assists health professionals and health-related organizations to communicate their messages effectively.
http://www.biomedicalcommunications.com
Blockbuster Pharmaceutical Launches
The site examines best practices from large and small pharmaceutical companies in launching new products. Information includes budgeting and staffing.
http://www.pharmalaunch.com/
Brintnall and Nicolini Inc.
Provides worldwide healthcare market research and consulting services for pharmaceutical brands.
http://www.brintnall.com
Stackpole and Associates, Inc.
Market research, marketing strategies and consulting services for healthcare organizations of all types.
http://www.stackpoleassociates.com
China Pharmaceuticals Information Center
Provides pharmaceutical and healthcare market research and consulting services regarding the China medical market.
http://www.cpicasia.com
ChrisAd
Dental and medical practice direct mail marketing service.
http://www.chrisad.com
David E. Williams Enterprises LLC
Company specializing in the commercialization of new health care technologies, including medical imaging and e-health.
http://www.dewhq.com
Domos Group HME Consulting
Home medical equipment consultation, including compliance audits, reimbursement, sales and marketing strategies, and business web site design. Online ordering educational materials, policy and procedure manuals available.
http://hmeconsulting.com
Drake Group
Provides medical marketing plans and medical device market research.
http://www.drakegroup.com
Eaton Consulting
Carol Eaton and staff focus on communication and proactive marketing within orthodontic practices.
http://www.eatonconsulting.ws
Emron
A fresh perspective on health care communications. A managed health care marketing, communications, training, and consulting firm with more than a decade of experience.
http://www.emron.com/
Anello Freelance Medical and Business Writing
Freelance medical communications including designing, writing, and editing of marketing and educational materials. All your business needs, from manuscript writing to brochure copy, pharmaceuticals and medical devices.
http://www.anellomedicalwriting.com
Vox Medica, Inc.
Communications and marketing strategies for US and Europe-based healthcare companies, care providers, and patient advocacy organizations. Services include accredited continuing education activities for physicians and other professionals, and sales training for healthcare organizations.
http://www.voxmedica.com
E Power
Specializing in pharmaceutical and healthcare email marketing, advertising, and promotion to individuals who meet specific demographic criteria and who have signed up to receive periodic information on specific medical topics.
http://www.epowermedical.com
Haddock and Associates
Specializes in assisted living market studies, feasibility reports, marketing, design review and management.
http://alfmarkets.com
Hammond Hill Marketing Lab
Specializing in healthcare and science and offering complete marketing consulting services, including branding, market research, analysis, and strategic planning for pharmcos, medical device, and hospital companies.
http://www.hammondhill.com/pages/904978/index.htm
Health Initiatives
Assists hospitals, community healthcare providers, fitness centers, social service agencies, and the corporate sector in identifying and building successful health and wellness strategies.
http://www.healthinitiatives.com
Health Mentor Alliance
Medical marketing consulting for cosmetic surgeons.
http://www.hmapro.com
Healthcare Marketing Consultants
Provides message development, marketing, communications, and promotion concept and planning services to healthcare providers
http://www.healthcare-consulting.com/hcmc.html
Honigbaum & Associates. LLC
Develops responses to Request for Proposals in the governmental healthcare arena. Also provides writer training, production control, and Red Team Reviewers. Located in Indianapolis, Indiana.
http://www.rfpwriting.com/
Ideas Coach
Free marketing, sales, P.R., and census development ideas and tips for long-term care, nursing homes, assisted living, adult foster care, and retirement communities.
http://ideascoach.info
Innisfree Healthcare Associates
Provides census-driven market solutions.
http://www.innisfreehca.com
Innovative Healthcare Resources
Podiatric information, management consulting, and locum tenens services by a DPM/MBA.
http://www.innovativehealthcareresources.com
Instituto Ethos De Pesquisa Aplicada
Market research services in the healthcare industry in Brazil.
http://www.ethos.com.br
International Health Marketing Trends
Offers market analysis, geomarketing and database management in health fields for multinational companies, hospitals, clinics, health authorities and physician societies. Located in France.
http://ihmt.online.fr/eng/html/home.html
Knowledge Source
Provides business information and analysis on healthcare companies through its detailed strategic Healthcare BusIntell Reports and Metropolitan Healthcare Delivery System Profiles, as well as customized healthcare research.
http://www.knowsource.com
MedRocket
Geared toward marketing healthcare to consumers online. Free e-zine, articles, discussion forum, search engine submission tool and health site privacy policy generator.
http://www.medrocket.com/
MedSense Ltd
International healthcare communications and medical education for the pharmaceutical industry based in England
http://www.medsense.co.uk
Pharmaceutical Management Intelligence Ltd
Pharma industry marketing and sales consultancy providing sales information systems and software worldwide from England.
http://www.pharmami.co.uk
Pinnacle Consulting
Focusing on marketing, customer satisfaction and employee satisfaction programs for nursing homes, assisted living facilities and home health agencies.
http://www.pinnacle-focus.com
Professional Research Consultants, Inc
A full-service healthcare marketing research and consulting firm, specializing in customized research.
http://www.prconline.com
RM Consulting International
International firm providing solutions to address the needs of pharmaceutical sales forces by improving sales force effectiveness, sales force strategy, and building internal capabilities.
http://www.rmcionline.com
Promotech
Pharmaceutical, healthcare, biotech and communication organizations marketing.
http://www.promotechdirect.com/
Legacy Consulting Group
Atlanta, Georgia. A full-service healthcare consulting firm that provides independent management counsel in the areas of strategy/market development, financial planning, and facility master planning.
http://www.legacyconsulting.com
S. R. Ware Associates, Inc.
A globally-oriented, strategic advantage consultant organization dedicated to assisting pharmaceutical, laboratory and biotechnology companies market products.
http://www.srwa.net/
Business Development Services
Business Development Services for either medical product or healthcare services companies in early stage of development.
http://delighteer.com/
ImageSmith Incorporated
Marketing, advertising and graphics design for health care businesses.
http://www.imagesmith.net/
Patients Unlimited Marketing Consultants
California based international marketing and advertising firm specializing in discretionary health care services.
http://pumc.com/
Aegis Marketing Group, Inc.
Strategies for the healthcare industry, providing health education to employers and communities while promoting brand image, building market share and growing revenue.
http://www.aegisgroup.com/
Practice Builders
Full-service marketing, advertising and consulting company for professional practices in the medical, dental, chiropractic, accounting and health service industries.
http://www.practicebuilders.com/
Accel Healthcare Communications
Healthcare communications agency for market strategies, creative ads and internet initiatives including online CMEs, tracking healthcare information and cyberspace marketing.
http://www.accelhealth.com
Lew and Associates
A healthcare marketing and business development firm. Located in Cerritos, California.
http://www.lewandassociates.com/
Marketing Data for Healthcare Planning
Provides national data sets describing patient care utilization and decision support tools to analyze this data.
http://www.smainformatics.com
Strategy Factory
Provides strategic planning, market research, and integrated communications development and execution for life science, diagnostic, and biopharmaceutical companies.
http://www.thestrategyfactory.com
Technology Diffusion Associates
Helps companies identify markets for new medical technologies, determine the size and valuation of those markets, and plan and execute strategies to reach them.
http://www.techdiffusion.com
TMG Healthcare Communications
Healthcare communication services tailored to the needs of specific healthcare products and markets
http://www.tmg-uk.com
Trudell Medical Marketing Limited
Represents medical specialty device manufacturers, in the specialty areas of respiratory therapy, critical care/ICU and operating room/SPD/CSR. Based in Canada.
http://www.tmml.com/
Vinca Group
Consultants for healthcare industry offering market analysis, assistance in acquisitions, operations, planning, marketing and quality assurance using computation, data mapping and graphics.
http://www.thevincagroup.com
Virtual Learning
VLI designs, produces, and manages health care websites, portals, software, CD ROMs, and Intranets.
http://www.virtuallearning.net
Abelson-Taylor, Inc.
A medical and pharmaceutical advertising agency specializing in combining creativity with strategy.
http://www.abelson-taylor.com/
Corbett Healthcare Group
A full service agency providing consumer marketing, interactive technology, direct marketing, public relations, telemarketing, medical education, and brand strategy solutions.
http://www.corbett.com/
Missouri Association for Healthcare Public Relations and Marketing
Resource for public relations professionals in the healthcare industry. Based in Jefferson City, Missouri.
http://www.mahprm.org
ENA Marketing & Advertising
A full service advertising and marketing agency specializing in the pharmaceutical industry.
http://www.ena-adv.com/
Gessert Group
Creating marketing and advertising programs for medical device companies and ethical drug manufacturers.
http://www.gessert.com/
Harrison and Star
Healthcare advertising and communications agency providing a full array of strategic and creative services for pharmaceutical, biotechnology, diagnostic and medical device industries.
http://www.hs-ideas.com/
Healthcare Communications
Advertising and design for the healthcare industry and Pharmaceutical marketing consultancy.
http://www.geocities.com/healthcarecommunications/
Topin and Associates
Full service communications agency that specializes in branding, strategy, and new media for health care and medical clients.
http://www.topin.com/
The Medical Banner Exchange
Free banner network exclusively for medical websites. Many categories of medical sites that allow for protection from competitors from showing on each others site. Traffic reports emailed monthly.
http://www.medbanner.com
Lathian Systems
Lathian Systems leverages leading technologies to develop technology based sales and marketing solutions for life science companies.
http://www.lathian.com
Nelson Communications Worldwide
Provides healthcare sector companies with a broad range of medical marketing, communications, and professional sales services designed to build and maintain leadership positions for their products and services
http://www.nelsoncommunications.com
Paling Walters Targis
European healthcare advertising and communications agency for prescription and consumer based healthcare products. Services include film, video and new media capability, complete design and production facilities including packaging and new product development, strategic planning and market research.
http://www.palingwalters.com
Marketing for the pharmaceutical industry
Offers a proprietary business process that helps pharmaceutical companies design integrated marketing systems.
http://www.bluespoonconsulting.com
Maxis Research
International market research agency devoted to medical devices and diagnostics, focusing on primary market research.
http://www.maxis-research.com
Medical Broadcast Communications and Associates
Healthcare marketing and video production company. Products include HealthBreak, television physician interview segments, and Web-health.com, consumer health information for hospital web sites.
http://www.healthbreak.com
Medical Market Research
Market research services in the healthcare industry (Pharmaceutical, Biotechnology, Diagnostics and Medical Devices) - internationally.
http://www.mmr-international.com
Mednalysis and Company
Provides market research intelligence on demand for the life sciences industry.
http://www.mednalysis.com
MedPanel
MedPanel provides market intelligence and communications for the pharmaceutical, biomedical and medical device industries.
http://www.medpanel.com
bioPiXL
A life sciences communications company that researches technical content, develops films, multimedia, print material and web-based communications for healthcare and inter-related disciplines, pharmaceuticals, biotechnology companies, government institutions, NGOs and hospitals.
http://www.biopixl.com
MasterPlan Alliance
Dental practice management consulting exclusively for dentists.
http://mapol.com/
Noonan Russo Presence Euro RSCG
Global strategic communications and marketing solutions for biotech, pharma and healthcare organizations. Offer corporate, financial, product and consumer communications.
http://www.noonanrusso.com/
Stratagem Healthcare LLC
An advertising agency for pharmaceutical, diagnostic, device and consumer healthcare industries.
http://www.stratagem-hc.com
PatientCare Communications
A network of PR professionals developing websites, producing print and online patient education resources and providing referral networking services.
http://www.patientcarecomm.com
KNB Communications LLC.
Solution provider for healthcare/technology Public Relations.
http://www.knbpr.com
Soterion Healthcare Communications
Communications company serving pharmacy benefit managers (PBMs), managed care organizations, pharmaceutical companies, major universities, hospitals, healthcare systems, and medical device manufacturers
http://www.soterion.net
Reed Weir Communications
Reed Weir Communications Pty Ltd is a public relations agency specialising in the healthcare and biotechnology industries in Australia.
http://www.reedweir.com
Healthcare Branding Group, Inc.
Communications firm offering healthcare brand marketing.
http://www.healthcarebrandinggroup.com/
CGHealthcare
Specializes in marketing and communications for the healthcare and medical industries, with a global network of marketing consultants, PR specialists .
http://www.cghmarketing.com
CommonHealth
Full service healthcare communications company with expertise in health-related brands in nearly every therapeutic category.
http://www.commonhealth.com
BryantBrown Communications
Healthcare ad agency specializing in branding and marketing communication campaigns to professionals and consumers in all media.
http://www.bryantbrown.com
Etna Interactive
Web design, hosting and comprehensive online marketing and web lead conversion solutions for Cosmetic Surgeons, Cosmetic Dentists and other elective healthcare practitioners. Free evaluation and online marketing tips newsletter offered.
http://www.etnainteractive.com
The Linus Group
The Linus group is a marketing agency that provides full-service marketing, advertising, interactive media, branding, identity, strategy and collateral for businesses in the scientific industry.
http://www.thelinusgroup.com
DePalma Communications
Writing and editing services for pharmaceutical, biotech, chemical, medical, and healthcare companies.
http://users.tellurian.com/adp/
Halesway Advertising and Marketing
Advertising agency, also cd-rom, video, web, site, flash, animation, copywriting, creative, concepts, design, in UK.
http://www.halesway.net
Schumacher Healthcare Marketing
Schumacher Healthcare Marketing provides a broad range of expert marketing support to companies ranging from small startups to large academic medical centers.
http://www.schumacherhealthcaremarketing.com
Marketing InSight
Marketing solutions for the optical Industry
http://www.marketing-in-sight.com
Axiom Science Group
Axiom Science is a healthcare marketing and communications company specializing in highly complex, data driven products or markets like HIV/AIDS, Oncology, and Critical Care.
http://www.axiomsg.com
CheGuava
Specialists in building successful marketing campaigns using both traditional and web-related marketing for dental professionals.
http://www.cheguava.com
Emerge Marketing
Marketing agency specialising in market insight, product development and sales promotion for the UK consumer healthcare market
http://www.emergemarketing.co.uk
Healthworld Communications Group
A global healthcare communications organization. Specializing in Clinical communications, Direct to Physicians, Direct to Consumer advertising, Medical Education, Knowledge Management and Interactive services.
http://www.healthworld.com
Brand Engineers
Positioning specialists engineering brand positioning for pharmaceuticals and other healthcare.
http://www.brandengineers.com
KSP Advertising Agency
Specializing in the healthcare industry such as pharmaceutical ad's, medical & biotechnology ad's.
http://www.kspcommunications.com/
Rapp Study
A study comparing the return on investment of the four major healthcare industry promotional tactics: detailing, DTC advertising, medical journal advertising, and physician meetings and events.
http://www.rappstudy.org
Lena Chow Advertising
Serving pharmaceutical, diagnostics and biotechnology companies.
http://www.lenachow.com
Observatory Group Inc.
A marketing communications firm specializing in branding, health care marketing, design, medical illustration and production services.
http://www.observatory.com/
Practice Marketing Specialists Inc.
A marketing and graphic design firm for private care medical and dental practices.
http://www.practicemarketing.com/
TG Healthcomm
Providing health care advertising, graphic design, copywriting, medical illustration and digital photography to pharmaceutical and medical device companies.
http://www.tghealthcomm.com/
Sudler & Hennessey
Full service agency specializing in healtcare marketing and related services.
http://www.sudler-hennessey.de/
Corporate Signatures, Inc
Marketing and promotional merchandise for orthopedic and sports medicine practitioners. Free articles, tips and case studies on marketing and customer relationship.
http://www.orthogear.biz
Anatomy Werks illustration and animation
Creative agency that specializes in biomedical communications, offering anatomical and medical illustration, scientific illustration, medical animation, and graphic design for print, interactive media, video effects and editing, animations, and web design.
http://www.anatomywerks.com
National Association of Healthcare Consultants
A trade association of business consultants whose members specialize in serving health care practices, including physicians, dentists, optometrists, chiropractors, and other licensed professionals. Services include finance and tax, operations, marketing, personnel, and coding.
http://www.healthcon.org
Prizm Development Inc.
Advertising agency consults with, develops and markets multidisciplinary spine centers across the United States.
http://www.prizmdevelopment.com
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